ChatGPT and Claude prompts for LinkedIn prospecting

Stop sending generic AI messages. Use these specific prompts for ICP definition, profile research, and connection requests to get more replies on LinkedIn.

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Short answer

To get LinkedIn messages people actually answer, use prompts that give a specific persona, a clear goal and a length limit. Generic prompts produce text that reads like software and gets ignored. Feed the AI your ideal customer profile and one concrete detail from the lead's own posts before you ask it to write anything.

Defining your ICP for the AI

If you ask an AI to write for a general audience, it writes for nobody. The output comes back full of phrases like solutions that drive results, because the model has nothing specific to hold on to. Give it a narrow target: the industry, the job title, the company size and the problem that person is dealing with this quarter.

The prompt below works because it names a pain the buyer would recognize in their own words. Union compliance and manual timesheets are things a construction CFO complains about at lunch. Efficiency is not.

Run this once and save the output in a note. You will paste the same ICP description into every other prompt in this guide, and rewriting it each time is how the details drift.

Weak prompt

  • I sell HR software to mid-sized companies. Help me find leads.

Strong prompt

  • I sell a payroll tool for construction companies with 50 to 200 employees in the US. The buyer is usually a CFO or an HR manager who is dealing with union compliance and manual timesheets for field crews.

The two details that change the output most are the exact job title and the specific frustration. Drop either one and the AI slides back into generic copy.

Building a lead list with a prompt

AI will not hand you names with LinkedIn URLs attached, and expecting that wastes an afternoon. What it can do is turn your ICP into search phrases and a scoring checklist you apply by hand in LinkedIn search.

Ask for the words a buyer would put in their own headline, then run those phrases through the people search filters you already have. The prompt is short because the value is in the specificity you already supplied.

  1. 1

    Ask for headline keywords

    Prompt: Using this ICP [paste], list 15 words or short phrases that this buyer would likely use in their LinkedIn headline. Skip generic terms like manager, director or leader. Return a plain list.

  2. 2

    Run them as saved searches

    Put each phrase into LinkedIn people search with your title, company size and location filters. Save the searches that return people who look right and ignore the ones that return recruiters.

  3. 3

    Score the first five by hand

    Read the top five results from each search and write down what the good ones have in common. That note becomes the fit description you give the AI in the next step, and it is more accurate than anything the model would invent.

If a search returns mostly people who do not match, the phrase is wrong, not the filter. Change the phrase before you widen the filters.

Researching a lead's profile

Do not ask the AI to write a message straight after you paste a profile. It will summarize the profile back at you in slightly different words, and the message will sound like a summary. Use it as a research step first.

Copy the About section and the last three posts. Posts matter more than About, because posts carry opinions and opinions are what you can reply to.

  1. 1

    Gather the text

    Copy the About section and three recent posts into one document, with the dates on the posts.

  2. 2

    Run the analysis prompt

    Prompt: Here is a LinkedIn profile and three recent posts. Identify one specific thing this person has done that required a decision, and one opinion they stated about their industry. Quote the line you got each from. Ignore phrases like passionate, results driven and proven track record.

  3. 3

    Pick the hook or drop the lead

    Choose the detail you could ask a genuine question about. If nothing survives step two, skip this person and move to the next profile. A weak hook produces a weak message no prompt can rescue.

The quote requirement is the part people leave out. Without it the model invents a plausible achievement, and you send a message about something that never happened.

Writing the connection request

A connection request has one job: get accepted. Pitch in the note and most people ignore it, because the note arrives before any trust exists.

Constraints do most of the work here. Give the model a character limit, a tone and a list of words it may not use. Without them you get three sentences of throat clearing before the point.

Example output: Saw your post about moving field crews to hybrid schedules. Did that change how you handle union reporting? Would like to connect.

Paste this job

Write a LinkedIn connection request under 200 characters. Context: [paste the hook from the research step]. The goal is to connect over a shared interest in [topic], not to sell. Casual, peer-to-peer tone. No emoji, no flattery, no exclamation marks. Do not use the words help, solution, streamline or reach out.

Drafting the follow-up message

Once they accept, the connection note has done its job. Now you move from the thing you both noticed to the thing you sell, in one step.

Keep the first message a question about their current setup. Leave out links and calendar suggestions. The exchange below is what a working thread looks like when the lead is a construction CFO.

Example

  1. You

    Thanks for connecting. Are you still running timesheets on paper for the field crews, or have you moved to something else?

  2. Prospect

    Still using Excel for the most part. It's a pain but it works.

  3. You

    I've heard that from a few CFOs in construction this quarter, mostly around auditing those sheets before payroll closes. We automated the union check for a firm last month and it took about two days off their close. Worth 15 minutes to see how they set it up?

If they answer with a one-liner, treat it as interest and reply with the specific outcome plus two times. Long silences usually mean the message asked for too much at once.

Handling the first reply

When someone says tell me more, the model tends to dump the whole product into one message. That kills the thread. The reply should name the outcome in a sentence and offer a time.

The prompt for this step: Here is the reply I got: [paste]. Write a two-sentence response that names the outcome in plain words and offers two specific times next week. No feature lists, no apologies, no I'd be happy to.

Weak reply

  • I'd be happy to explain! Our platform has a wide range of features that will improve your workflow significantly. When are you free to chat?

Strong reply

  • It automates the union compliance check so nobody has to audit timesheets by hand before payroll. Does Tuesday at 10am or Wednesday at 2pm work for a short call?

Doing this with Kinlead

Kinlead handles the search and scoring without a prompt. You describe the customer or paste your website, and it scores each lead from 0 to 100 against that profile. Leads below the fit line are not kept, so the list you work from is already filtered.

The Steal Customers agent watches competitor company pages and optional founder or employee profiles, reads the comments on their recent posts, and turns commenters who look like buyers into leads. Each lead keeps the post URL, what the post was about and what they commented, which is the research step above done for you.

Connection notes and follow-ups are written from the campaign's goal, tone and your own sales playbook. Queued messages can be read and edited on the Actions page before they send. There is a walkthrough at book a demo.

Lead scoring

Feature
Scores each lead 0 to 100 against your profile and drops the ones below the fit line

Steal Customers

Feature
Turns competitor post commenters into leads and keeps the post and comment as context

AI messaging

Feature
Writes connection notes and follow-ups from your goal, tone and sales playbook

Frequently asked questions

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